Newspeak studio was founded in 2023 by stef reijnierse and Veronica Perjan. Our atelier is based in the Hague, in the Netherlands.

At the core, we are a research-driven menswear brand. we fuse pattern and construction techniques from other times and cultures with the archetypal details that can be found within Western tailoring and workwear garments from the 1870s onwards.

Our aim is to create pieces that elevate clothing from convenience-based leisure pieces to something that carries a sense of elegance, emotion and formality.

in a way we are chasing the element of “Sprezzatura - a certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it”.

We hope that The materials and cuts we are continuously refining lend themselves to being lived in, on a day to day basis - abused like an old pair of jeans that becomes better as it accumulates a bit of wear and tear.