Our goal is to create elegant, utilitarian, everyday garments that people can wear into the ground. Newspeak clothing is design and craft driven, nerdy and an homage to familiar menswear archetypes.

The clothing is inspired by a collage, like approach to archetypal menswear pieces. We draw subtle cues from heritage elements like: collars, textures, shapes, but recombine them in a way that makes the garments feel familiar yet not derivative.

Newspeak studio was founded in 2023 by Stef Reijnierse and Veronica Perjan. Our atelier is based in the Hague, in the Netherlands.

At the core, we are a research-driven menswear brand. We fuse pattern and construction techniques from other times and cultures with the archetypal details that can be found within Western tailoring and workwear garments from the 1870s onwards.

Our aim is to create pieces that elevate clothing from convenience-based leisure pieces to something that carries a sense of elegance, emotion and formality.

In a way we are chasing the element of “Sprezzatura - a certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it”.

We hope that the materials and cuts we are continuously refining lend themselves to being lived in, on a day to day basis - abused like an old pair of jeans that becomes better as it accumulates a bit of wear and tear.

Our values

Workwear

We view workwear in a literal sense - these are simply clothes you wear to work - to the office. This neglected category is our focus.

Product first

We believe form should follow function. We build our garments from scratch, inside out so that the resulting shape can withstand the wear and tear of real life.

Familiarity

We reinterpret familiar shapes and reference historical menswear so that the wearer can connect to our garments on a deeper level. Recognition and finding novelty in something familiar makes it harder to part ways carelessly.

Sprezzatura

To look at ease - “A certain nonchalance, so as to make whatever one does or says appear to be without effort and almost without any thought about it.”

Each collection is a study of early 20th-century tailoring, late 19th century to 1970s workwear, military uniforms and traditional and ethnic garments. The foundation of every garment lies in its shape. We combine old pattern-making techniques from early tailoring with methods used in folklore garments.

Our design process and inspiration

Across the world, many garments were crafted using similar methods — cut straight off the shoulder (often in a T-shape) or made from uncut fabric to minimize waste. This approach was practical, as textile production was expensive and labor-intensive.

By bending these ancient techniques with the details of tailoring, workwear, and military garments, we create a new shape: spacious, comfortable, and elegant, yet unmistakably familiar. We add volume to the garment in ways that don’t overwhelm the wearer. The fabric surrounds the body without drowning it.

To modernize these techniques, we integrate them with classic tailoring methods, resulting in a shape that draws from history while avoiding the rigid constraints of traditional tailoring.

We acknowledge that this approach to garment-making requires research and time to embrace. While it may never replace the suit in a professional setting, it offers a fresh perspective on modern menswear.